{"id":2150,"date":"2021-12-09T13:39:13","date_gmt":"2021-12-09T13:39:13","guid":{"rendered":"https:\/\/www.particlesitalia.it\/strategia-contenuti\/"},"modified":"2022-05-25T09:04:11","modified_gmt":"2022-05-25T09:04:11","slug":"strategy-and-contents","status":"publish","type":"page","link":"https:\/\/www.particlesitalia.it\/en\/strategy-and-contents\/","title":{"rendered":"Strategy and contents"},"content":{"rendered":"

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We have contributed to the growth of a car manufacturer from 500 to 20,000 units sold<\/strong> per year. And that’s just one example.<\/span><\/h3>\n<\/blockquote>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642780650350{padding-top: 100px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”From hearing, to results” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Over 18 years, we have walked alongside companies of all sizes<\/strong> sizes in a strategic path, based on the values of the brand and that builds its identity through a coherent system of marks, processes and storytelling<\/strong>. Over the years, we have developed a method that allows us to answer all questions very quickly, with a process that goes from listening to the client and defining their goals<\/strong>, to monitoring the results. What makes our success: streamlined decision-making processes, agile analysis tools, fast execution processes and timely performance monitoring. This is why we are able to manage all aspects of communication, from the creation of the concept to its implementation on all offline and online tools<\/strong>.<\/p>\n

Strong creativity <\/strong>, in-depth marketing & communication experience and our passion<\/strong> for our job, are the added values that turn the relationship \u201cclient-supplier\u201d, into a successful partnership<\/strong>.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1809″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

SELECTED CASE HISTORY<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1642780680486{padding-top: 40px !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Farma\u00e8” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]The customer at the center<\/strong><\/p>\n

Farma\u00e8 is the Italian leader in the e-Retail distribution of health, wellness and beauty products. In line with the company mission, which has the customer at the center of their strategy, we have created the claim “Farma\u00e8. The mark is on you”.<\/p>\n

In this concept we embrace all the advantages that customers gain by choosing Farma\u00e8: fast delivery, a wide range of products, and the comfort of home-delivery. In short, the answer to every need of the final customer.<\/p>\n

The idea was translated into a TV commercial that plays on the mother-daughter relationship, initially overturning their roles, re-establishing them in the finale and introducing the concept of \u201caffordability\u201d in an ironic way.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”text-center”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1yZXNwb25zaXZlJTIwZW1iZWQtcmVzcG9uc2l2ZS00YnkzJTIyJTIwJTNFJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDdmlkZW8lMjBjbGFzcyUzRCUyMnZpZGVvLWZsdWlkJTIyJTIwcG9zdGVyJTNEJTIyJTJGRmFybWUuanBnJTIyJTIwY29udHJvbHMlM0UlMEElMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlMjAlM0Nzb3VyY2UlMjBzcmMlM0QlMjIlMkZGYXJtZV9zcG90VFYubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1642780699107{padding-top: 40px !important;}”][vc_column width=”1\/2″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJlbWJlZC1yZXNwb25zaXZlJTIwZW1iZWQtcmVzcG9uc2l2ZS00YnkzJTIyJTIwJTNFJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDdmlkZW8lMjBjbGFzcyUzRCUyMnZpZGVvLWZsdWlkJTIyJTIwcG9zdGVyJTNEJTIyJTJGYXVndXN0YS5qcGclMjIlMjBjb250cm9scyUzRSUwQSUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUyMCUzQ3NvdXJjZSUyMHNyYyUzRCUyMiUyRmF1Z3VzdGEubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTIwJTJGJTNFJTBBJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTIwJTNDJTJGdmlkZW8lM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_empty_space height=”10px”][\/vc_column][vc_column width=”1\/2″ el_class=”text-center”][vc_row_inner][vc_column_inner width=”5\/6″ css=”.vc_custom_1642156303117{padding-left: 50px !important;}”][vc_empty_space height=”60px”][vc_custom_heading text=”Mv Agusta” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Masterpieces on two wheels.<\/strong><\/p>\n

MV Agusta has written the two-wheels history, collecting 37 world titles, an unprecedented record for a European manufacturer.<\/p>\n

MV Agusta motorbikes express the beauty of power, becoming an undiscussed icon of the motorcycling style.<\/p>\n

We have told this story through digital and social campaigns, below the line marketing, videos, commercials and special projects – such as the MV Stories, comic series.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” css=”.vc_custom_1642780707399{padding-top: 40px !important;}”][vc_column width=”1\/2″][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Mahindra” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]An Indian giant landing Europe.<\/strong><\/p>\n

Leader of the off-road vehicles in India and present in Europe since 2005, this group is active in the main sectors of Economy, in over 100 countries worldwide.<\/p>\n

PG&W oversees the above and below the line communication of Mahindra Europe’s automotive sector – both online and offline.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”text-center” css=”.vc_custom_1643033300699{padding-bottom: 100px !important;}”]