{"id":2176,"date":"2021-12-06T10:21:21","date_gmt":"2021-12-06T10:21:21","guid":{"rendered":"https:\/\/www.particlesitalia.it\/digital-marketing\/"},"modified":"2022-05-25T09:07:50","modified_gmt":"2022-05-25T09:07:50","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.particlesitalia.it\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row” bg_type=”bg_color” bg_color_value=”#000000″][vc_column][vc_column_text css=”.vc_custom_1647421273460{padding-top: 5rem !important;padding-bottom: 5rem !important;}”]<\/p>\n

Reach revenue and lead generation goals<\/strong>, through a conversion-oriented method. We contact both current final customers and prospecting, taking advantage of all the existing opportunities<\/strong>.<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642786810480{padding-top: 100px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Digital Marketing is evolving as well” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]We raise conversion rates and increase the ratio of the ROI, making the most of the Companies\u2019 Digital Marketing investments. We integrate the media platform with organic growth techniques (SEO) through a mix of methods, experience and the use of the most advanced technologies. Our overall vision guarantees to identify the best investment mix.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1390″ img_size=”full” alignment=”right”][\/vc_column][vc_column][vc_empty_space height=”20px”][vc_column_text]<\/p>\n

SELECTED CASE HISTORY<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642786819845{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Home furniture Multinational” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Our client is an International Company, leader in the furniture market, owning 38 websites<\/strong> for the different countries it served. Each website was multi-lingual and multi-country.<\/p>\n

We addressed and solved a critical SEO situation and unified all the websites in a unique .com platform without losing any organic rankings.<\/p>\n

We mapped over 24,000 indexed urls<\/strong>, managed direct 301s through an ad-hoc and semi-automated system. At the same time we have optimised web SEO. The combination of all these actions led to +270% traffic increase in 3 years<\/strong>.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1423″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642786829749{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1422″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1640249660638{padding-left: 50px !important;}”][vc_empty_space height=”10px”][vc_custom_heading text=”National leader in the online sale of Corporate Christmas baskets” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Our client, a national leader in the online sale of corporate Christmas baskets, has an e-commerce site proving good SEO positioning though outdated UX. The renovation of the website was supported by actions aimed at preserving the organic positions acquired and, at the same time, optimising Google campaigns to facilitate the e-commerce revenue growth.<\/p>\n

URL mapping, traffic redirecting, GADS revision and SEO optimisation have made it possible to achieve the following results: an increase in e-commerce traffic (+112.83%), a reduction in the bounce rate (-47.45%) and an increase in the conversion rate (+250%)<\/strong>.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”1\/4″][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642786836688{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”20px”][vc_custom_heading text=”European Leader in Sport events” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Our client is a leader in outdoor obstacle course racing. Its online business is all focused on selling event tickets. Its entire revenue is generated by e-commerce back-linked by 11 different websites.<\/p>\n

We manage online ADV campaigns in 6 different European countries (Italy, France, Spain, Germany, Austria, Switzerland).<\/p>\n

Through valuable prospecting campaigns and advanced conversion tracking systems, we have reduced CPAs well below the target threshold of $10: $3.11 on Google, $7.63 on Facebook (average between the Countries). The ROAS (Return On Ad Spend) was 1268%<\/strong>.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1424″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” bg_type=”bg_color” css=”.vc_custom_1643125778268{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 30px !important;}” bg_color_value=”#171717″][vc_column el_id=”about-us2″][vc_row_inner disable_element=”yes”][vc_column_inner][vc_empty_space height=”45″][vc_custom_heading text=”SERVICES” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Hind%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1647255381294{padding-top: 40px !important;padding-bottom: 40px !important;}”]<\/p>\n

strategia e contenuti<\/span><\/a>e-commerce<\/span><\/a>siti web<\/span><\/a>social media<\/span><\/a>VIDEO PER IL WEB E BROADCASTING<\/span><\/a>cyber security<\/span><\/a>web reputation<\/span><\/a>digital marketing<\/span><\/a>marketing automation<\/span><\/a>marketplace<\/span><\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”45″][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1647616576224{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner el_class=”text-center” css=”.vc_custom_1648718055998{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_empty_space height=”45″][vc_custom_heading text=”SERVICES” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Hind%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_btn title=”STRATEGY AND CONTENTS” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”round” size=”xs” css=”.vc_custom_1649066272368{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}” link=”url:https%3A%2F%2Fwww.particlesitalia.it%2Fen%2Fstrategy-and-contents%2F|title:Strategy%20and%20contents”][vc_btn title=”E-COMMERCE” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”round” size=”xs” css=”.vc_custom_1649066142454{margin-top: 20px !important;margin-right: 20px !important;margin-bottom: 20px !important;margin-left: 20px !important;}” link=”url:https%3A%2F%2Fwww.particlesitalia.it%2Fen%2Fe-commerce%2F|title:e-Commerce”][vc_btn title=”WEBSITES” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”round” size=”xs” 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Particles is the most complete, vertical and fast-paced<\/strong> digital group<\/span>existing in the Italian market. <\/span><\/h3>\n

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[vc_row full_width=”stretch_row” bg_type=”bg_color” bg_color_value=”#000000″][vc_column][vc_column_text css=”.vc_custom_1647421273460{padding-top: 5rem !important;padding-bottom: 5rem !important;}”] Reach revenue and lead generation goals, through a conversion-oriented method. We contact both current final customers and prospecting, taking advantage of all the existing opportunities. 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