{"id":2179,"date":"2021-12-09T13:36:56","date_gmt":"2021-12-09T13:36:56","guid":{"rendered":"https:\/\/www.particlesitalia.it\/marketing-automation\/"},"modified":"2022-05-25T09:08:24","modified_gmt":"2022-05-25T09:08:24","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/www.particlesitalia.it\/en\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"

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Increase orders and customers loyalty through email nurturing<\/strong><\/span><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785532216{padding-top: 100px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Expand the business is an automated process” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

Email Marketing is increasingly evolving<\/strong>. We have learnt to contact consumers in a new, brilliant and need-respectful way, through A.I.. Marketing automation<\/strong> techniques are integrated into the overall digital marketing strategy and lead to impressively revenue growth<\/strong>.<\/p>\n

The average turnover generated by marketing automation applied to e-commerce, is close to 30%.
\nIf your business does not earn the 30% of its turnover from email marketing, your turnover can increase significantly within a short period of time – even in 30 days – adding the revenues to already existing sources of sales. The average upselling applied to competitors is multiplied 6 times<\/p>\n

Spam-risk removal, contracts based on performances, a dedicated art direction<\/strong> are only a few of the features that we offer.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1713″ img_size=”full” alignment=”right”][\/vc_column][vc_column css=”.vc_custom_1643022863315{padding-top: 20px !important;}”][vc_column_text]<\/p>\n

SELECTED CASE HISTORY<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785541901{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_custom_heading text=”High Fashion: from 30k to 300k revenues in 3 months” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Our client is a benchmark in the High Fashion Industry with an annual e-commerce turnover close to EUR 10 million<\/strong>.<\/p>\n

Most of the revenue was initially generated exclusively by online ads. A \u201cmandatory\u201d investment that does not really allow to identify new areas of growth<\/strong>.
\nWe therefore proposed an alternative strategy<\/strong> aimed at upselling and prospecting and based on customer segmentation – according to all the relevant variables available (gender, age, purchasing patterns, browsing experience). We set up a pop-up powered by the Klaviyo AI software, in order to increase data availability<\/strong>.<\/p>\n

Nowadays, 33% of its total revenue comes from email marketing automation<\/strong> – coupled with new and better quality contents. Previously, email marketing generated 3% of the total revenue. The new turnover is additional<\/strong> to what was previously recorded.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1403″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785549702{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1417″ img_size=”full” alignment=”right”][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”3\/4″ css=”.vc_custom_1640189709536{padding-left: 50px !important;}”][vc_custom_heading text=”Bottega Sicana: x6 times revenue growth in 45 days” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Bottega Sicula is a food dropshipping Company<\/strong> with a focus on products derived from Sicilian artisans. In March 2020 they experienced a huge growth, collecting 25,000 email addresses that guaranteed 30% of the revenue.<\/p>\n

By revising the texts and adopting a new language capable of enhancing the quality of the products<\/strong>, we segmented the audience based on their interactions with the website<\/strong>. Specifically, we recorded the users’ reactions to recommendations based on previous purchases (each user receives custom advice based on their purchase behaviour).<\/p>\n

Thanks to the new email marketing set up, the Company experienced – in 45 days – a x6 times revenue growth over the previous period<\/strong>, counting +45% directly from email activity (from \u20ac4,000 to over \u20ac30,000\/month).[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”1\/4″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785557118{padding-top: 40px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_custom_heading text=”Farmacia online: from 0 to 15k revenues in 30 days.” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text]Our client experienced a very rapid growth during the Pandemic. However, they had an untapped opportunity to take advantage of: monetising an 8000 emails database<\/strong> collected over time.<\/p>\n

In order to achieve this goal, we identified a new communication strategy, based on a wide variety of topics that could enhance the client’s offer in such a sensitive and competitive market. We developed a communication based on reliability, certifications and in general on content marketing. The rich catalogue made it possible to feed the email marketing A.I. with a large amount of data.<\/p>\n

We personalized the email communication<\/strong>, reducing the frequency of mailings and increasing the relevance of the offers. The integrated management system has also made it possible to target offers based on economic opportunities and margins<\/strong>.<\/p>\n

Already at the end of the first month<\/strong> of this new strategy application, email marketing generated an additional \u20ac15,000<\/strong>, with further increases in the months to come.[\/vc_column_text][vc_empty_space height=”40px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_single_image image=”1420″ img_size=”full” alignment=”right”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” full_height=”yes” bg_type=”bg_color” css=”.vc_custom_1643125778268{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 30px !important;}” bg_color_value=”#171717″][vc_column el_id=”about-us2″][vc_row_inner disable_element=”yes”][vc_column_inner][vc_empty_space height=”45″][vc_custom_heading text=”SERVICES” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Hind%3A300%2Cregular%2C500%2C600%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1647255381294{padding-top: 40px !important;padding-bottom: 40px !important;}”]<\/p>\n

strategia e contenuti<\/span><\/a>e-commerce<\/span><\/a>siti web<\/span><\/a>social media<\/span><\/a>VIDEO PER IL WEB E BROADCASTING<\/span><\/a>cyber security<\/span><\/a>web reputation<\/span><\/a>digital marketing<\/span><\/a>marketing automation<\/span><\/a>marketplace<\/span><\/a><\/p>\n

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Particles is the most complete, vertical and fast-paced<\/strong> digital group<\/span>existing in the Italian market. <\/span><\/h3>\n

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[vc_row full_width=”stretch_row” bg_type=”bg_color” bg_color_value=”#000000″][vc_column][vc_column_text css=”.vc_custom_1647421702431{padding-top: 5rem !important;padding-bottom: 5rem !important;}”] Increase orders and customers loyalty through email nurturing [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785532216{padding-top: 100px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Expand the business is an automated process” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text] Email Marketing is increasingly evolving. We have learnt to contact consumers in a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"one-page-template.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2179","page","type-page","status-publish","hentry"],"yoast_head":"\nMarketing Automation - Particles Agenzia Digitale di Comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.particlesitalia.it\/en\/marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation - Particles Agenzia Digitale di Comunicazione\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row” bg_type=”bg_color” bg_color_value=”#000000″][vc_column][vc_column_text css=”.vc_custom_1647421702431{padding-top: 5rem !important;padding-bottom: 5rem !important;}”] Increase orders and customers loyalty through email nurturing [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” bg_type=”bg_color” bg_override=”ex-full” css=”.vc_custom_1642785532216{padding-top: 100px !important;}” bg_color_value=”#f7f7f7″][vc_column width=”1\/2″ el_class=”wide-box-mobile”][vc_row_inner][vc_column_inner width=”1\/4″][\/vc_column_inner][vc_column_inner el_class=”home-box1-mobile” width=”3\/4″][vc_empty_space height=”60px”][vc_custom_heading text=”Expand the business is an automated process” font_container=”tag:h2|font_size:26px|text_align:left” use_theme_fonts=”yes”][vc_empty_space height=”10px”][vc_column_text] Email Marketing is increasingly evolving. 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