Digital Marketing

HomeDigital Marketing

Reach revenue and lead generation goals, through a conversion-oriented method. We contact both current final customers and prospecting, taking advantage of all the existing opportunities.

Digital Marketing is evolving as well

We raise conversion rates and increase the ratio of the ROI, making the most of the Companies’ Digital Marketing investments. We integrate the media platform with organic growth techniques (SEO) through a mix of methods, experience and the use of the most advanced technologies. Our overall vision guarantees to identify the best investment mix.

SELECTED CASE HISTORY

Home furniture Multinational

Our client is an International Company, leader in the furniture market, owning 38 websites for the different countries it served. Each website was multi-lingual and multi-country.

We addressed and solved a critical SEO situation and unified all the websites in a unique .com platform without losing any organic rankings.

We mapped over 24,000 indexed urls, managed direct 301s through an ad-hoc and semi-automated system. At the same time we have optimised web SEO. The combination of all these actions led to +270% traffic increase in 3 years.

National leader in the online sale of Corporate Christmas baskets

Our client, a national leader in the online sale of corporate Christmas baskets, has an e-commerce site proving good SEO positioning though outdated UX. The renovation of the website was supported by actions aimed at preserving the organic positions acquired and, at the same time, optimising Google campaigns to facilitate the e-commerce revenue growth.

URL mapping, traffic redirecting, GADS revision and SEO optimisation have made it possible to achieve the following results: an increase in e-commerce traffic (+112.83%), a reduction in the bounce rate (-47.45%) and an increase in the conversion rate (+250%).

European Leader in Sport events

Our client is a leader in outdoor obstacle course racing. Its online business is all focused on selling event tickets. Its entire revenue is generated by e-commerce back-linked by 11 different websites.

We manage online ADV campaigns in 6 different European countries (Italy, France, Spain, Germany, Austria, Switzerland).

Through valuable prospecting campaigns and advanced conversion tracking systems, we have reduced CPAs well below the target threshold of $10: $3.11 on Google, $7.63 on Facebook (average between the Countries). The ROAS (Return On Ad Spend) was 1268%.